April 27-29, 2026
Directions North America 2026
Hyatt Regency Orlando
Recognized as the most anticipated partners-only event in the region, Directions NA 2026 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2026, April 27-29, at the Hyatt Regency Orlando.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
Directions North America 2026
Agenda-at-a-Glance
The call for speakers is officially closed. Thanks to all of you who submitted sessions!
The preliminary agenda will be published soon. Educational sessions led by Microsoft and other industry experts will be added as the agenda is finalized in the coming weeks.
For the first time ever, Directions NA is excited to announce the addition of the exclusive Marketing Day to the agenda!
- It will be held on Sunday, in partnership with MSDynamicsWorld, and is the best way for marketers to kick off Directions North America!
- Registration is open to partners and ISVs
The Partner Celebration will be a spectacular close to Directions NA and will take place on Wednesday evening at Universal Orlando!
The celebration will feature dedicated time in:
- Universal CityWalk
- The Wizarding World of Harry Potter™ – Hogsmeade™
- Jurassic World VelociCoaster
Guest passes are available for purchase.
PLUS - if you'd like to extend the fun before or after the event, you can purchase discounted tickets to Universal Orlando parks here: https://kgsconventiontix.com/cronus/
To make the most of your event experience, we recommend planning your travel to arrive by Sunday, April 26 (Saturday, if you plan to attend Marketing Day) and depart Thursday, April 30 or later.
Partner Days
Marketing Day: Welcome, Registration & Breakfast
Start your conference surrounded by the best Microsoft partner marketers in North America. Settle in, grab a coffee, and kick-off the inaugural Directions North America - Partner Marketing Day with the people who are shaping the future of this ecosystem.
Speakers:
- Rick McCutcheon
- Jason Gumpert
- Adam Berezin
Marketing Day - General Session: FY26 Microsoft Partner Landscape: Strategic Intelligence for Market Leaders
Budget pressure, AI disruption, and evolving co-sell dynamics are forcing Microsoft Partners to rethink how they go to market. In this session, three ecosystem insiders translate fresh benchmarking data and survey research into the strategic clarity you need to compete and win.
Speakers:
- Erica Hakonson
- Jason Gumpert
- Adam Berezin
Marketing Day - General Session: Listing to Lasting Impact - Understanding Microsoft's Marketplaces
Getting listed is table stakes. This panel of seasoned Microsoft Marketplace experts shows how partners win through co‑sell readiness, transactability, private offers, and the evolving Agent Marketplace.
Speaker:
- Samridhi Sharma
- Juhi Saha
- Chuck Kiessling
- Eddie Bader
Marketing Day - Coffee & Networking Break
Marketing Day - General Session: FY26 What's Working in Marketing Now & Analytics That Prove It
Discover what’s effectively generating high-quality leads that convert into closed deals, and the metrics and tools they use to analyze results.
Speakers:
- Anya Ciecierski
- Amanda Sherry
- Kevin Pritchard
Marketing Day - Lunch + Interactive Workshop
- Network about getting the most out of Directions NA as an event
- What ISVs want from SIs and vice versa
- Getting the most from expo as an attendee
- Exhibitor plans for Directions NA
Marketing Day - Breakout Session
Webcast Performance Benchmark (VARs & ISVs)
Marketing Day - Breakout Session
Building a Marketing Tech Stack in 2026 (ISVs)
Marketing Day - Breakout Session
Marketing Programs & Incentives from Microsoft (VARs)
Marketing Day - Breakout Session
Thought Leadership Winning Strategies / Case Studies (ISVs & VARs)
Marketing Day - Networking & Refreshment Break
Marketing Day - Break
Marketing Day - Breakout Session
Partner of the Year Presentation, featuring Infiniti Group (VARs)
Marketing Day - Breakout Session
Rapid Fire AI-Driven Marketing Case Studies (ISV & SIs)
New to Directions
Marketing Day - Closing & Key Takeaways
Welcome Drinks
Breakfast
Keynote
Breakout Sessions
Lunch and Expo Hall
Breakout Sessions
Expo Hall
Breakfast
Keynote
Breakout Sessions
Lunch
Breakout Sessions
Expo Hall
Breakfast
Keynote
Breakout Sessions
Lunch
Breakout Sessions
Partner Celebration
Full schedule coming soon